Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million.


Date: JAN 31, 2019


Questions for discussion:

  • Summarize what is happening in this industry.
  • What advice is being presented to marketers?
  • Do you agree with this advice?

Leave a Reply