Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Inuit invented the first parkas. With its new collection, Canada Goose highlights the work of Inuit seamstresses keeping their heritage alive.


Date: Feb 07, 2019


Questions for discussion:

  • What are the social and economic benefits derived from this program for all parties involved?
  • Do you think design is a critical component for sales of these garments?
  • How else can the firm build on the success of this program?

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