Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: New York (CNN Business)The Apple Store is at a crossroads. Its CEO is stepping down, and the iPhone, its most important product, is in a major slump. That’s bad news for Apple in the near-term — but a major opportunity for the Apple Store to take on an even bigger role for the company.

Source: CNNMoney.com – video report

Date: Feb 07, 2019

Link: https://www.cnn.com/2019/02/08/business/apple-stores-angela-ahrendts-iphone/index.html

Questions for discussion:

  • What was the retail strategy and why was it so successful for Apple?
  • What should Apple do in the future, according to the report?
  • What sorts of specific advice would you send to Apple management?

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