Pandora Appeals to Advertisers with ‘Co-Listening’ Data

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of digital audio listeners in the country.

Source: eMarketer.com

Date: Apr 23, 2019

Link: https://www.emarketer.com/content/pandora-appeals-to-advertisers-with-co-listening-data?ecid=NL1001

Questions for discussion:

  • How are listening behaviors changing?
  • What does “co-listening factor” mean?
  • How should management of firms like Pandora strategize in order to grow market share?

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