Description: Data reveals that the introduction of Burger King’s meat-alternative patties increased traffic at the global fast-food franchise both during city-specific testing as well as after a nationwide rollout.
Source: NBC.com – video report
Date: Oct 11, 2019
Questions for discussion:
- What explains the boost in traffic at BK?
- Do you think the trend is sustainable?
- What would you advise management to do next?
Leave a Reply
You must be logged in to post a comment.