The Impossible Whopper is driving steady traffic to Burger King, data shows

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Data reveals that the introduction of Burger King’s meat-alternative patties increased traffic at the global fast-food franchise both during city-specific testing as well as after a nationwide rollout.

Source: NBC.com – video report

Date: Oct 11, 2019

Link: https://www.cnbc.com/2019/10/16/the-impossible-whopper-is-driving-steady-traffic-to-burger-king-data-shows.html

Questions for discussion:

  • What explains the boost in traffic at BK?
  • Do you think the trend is sustainable?
  • What would you advise management to do next?

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