Doctors go to TikTok to talk to teens about vaping, birth control and how celery juice won’t cure cancer

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Description: Dr. Rose Marie Leslie is hoping to reach teens with a message about the dangers of e-cigarettes. So she’s started posting regularly on TikTok, the popular short video app, and has collected a large following.

Source: CNBC.com – video report

Date: Nov 29, 2019

Link: https://www.cnbc.com/2019/11/29/doctors-use-tiktok-to-talk-to-teens-about-vaping-birth-control.html

Questions for discussion:

  • Why is TikTok an ideal channel for communicating information to teens?
  • Why is Dr. Leslie an ideal TikTok spokesperson for health related issues?

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