Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Dr. Rose Marie Leslie is hoping to reach teens with a message about the dangers of e-cigarettes. So she’s started posting regularly on TikTok, the popular short video app, and has collected a large following.

Source: – video report

Date: Nov 29, 2019


Questions for discussion:

  • Why is TikTok an ideal channel for communicating information to teens?
  • Why is Dr. Leslie an ideal TikTok spokesperson for health related issues?

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