Description: Dr. Rose Marie Leslie is hoping to reach teens with a message about the dangers of e-cigarettes. So she’s started posting regularly on TikTok, the popular short video app, and has collected a large following.
Source: CNBC.com – video report
Date: Nov 29, 2019
Questions for discussion:
- Why is TikTok an ideal channel for communicating information to teens?
- Why is Dr. Leslie an ideal TikTok spokesperson for health related issues?