A move to premium products and Gillette recovery help boost P&G

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A focus on innovation has helped boost Procter & Gamble’s performance in male grooming, an area that is increasingly competitive.

Source: MarketingWeek.com

Date: Jan 23, 2020

Link: https://www.marketingweek.com/procter-gamble-gillette-premium/

Questions for discussion:

  • How has P&G fought back in an increasingly competitive male grooming market?
  • How would you deal with the growing online retailers like Harry’s Razors?

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