JC Penney revamps women’s clothing brand, focusing on denim in bid to boost sales

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: J.C. Penney is revamping one of its biggest in-house women’s apparel brands to focus more on denim and casual looks.

Source: CNBC.com

Date: Feb 06, 2020

Link: https://www.cnbc.com/2020/02/06/jc-penney-revamps-womens-clothing-brand-ana-with-a-focus-on-denim.html

Questions for discussion:

  • Summarize the change in strategy at JC Penney.
  • Do you think this approach can work?
  • What would you suggest instead?

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