Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: J.C. Penney is revamping one of its biggest in-house women’s apparel brands to focus more on denim and casual looks.


Date: Feb 06, 2020


Questions for discussion:

  • Summarize the change in strategy at JC Penney.
  • Do you think this approach can work?
  • What would you suggest instead?

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