Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: After shutting down in the spring, America’s empty gyms are beckoning a cautious public back for a workout. To reassure wary customers, owners have put in place — and now advertise — a variety of coronavirus control measures. At the same time, the fitness industry is also trying to rehabilitate itself by pushing back against what it sees as a misleading narrative that gyms have no place during a pandemic.


Date: Sep 02, 2020


Questions for discussion:

  • From an operations and communications point of view, how should managers of gyms deal with clients’ concerns?
  • Is the relative safety of gyms in comparison to bar an opportunity for marketing gyms?

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