Description: Pizza Hut is adding Beyond Meat’s meat-free sausage to its U.S. menu. Starting Tuesday, customers of the Yum Brands pizza chain can order the Beyond Italian Sausage Pizza or the Great Beyond Pizza. The main source of protein in Beyond’s meatless sausage is from peas, rather than animals.
Date: Nov 10, 2020
Questions for discussion:
- Why is Pizza Hut developing this alternative to traditional pizza toppings?
- To which target customer do you think the firm should be directing marketing efforts?
- How would you market this product line?