Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Chevrolet is teaming up with Walt Disney World to reveal the all-electric Chevrolet Bolt EUV and Bolt EV on Feb. 14.

Source: MediaPost.com – video report

Date: Jan 20, 2021

Link: https://www.mediapost.com/publications/article/359734/chevrolet-partners-with-disney-for-bolt-reveal.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121157&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • Do you think co-branding is a good idea for Disney and GM?
  • What are the risks and benefits for each firm?
  • What ideas come to your mind when you think anout Disney? GM?

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