Description: Chevrolet is teaming up with Walt Disney World to reveal the all-electric Chevrolet Bolt EUV and Bolt EV on Feb. 14.
Source: MediaPost.com – video report
Date: Jan 20, 2021
Questions for discussion:
- Do you think co-branding is a good idea for Disney and GM?
- What are the risks and benefits for each firm?
- What ideas come to your mind when you think anout Disney? GM?