Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Budweiser becomes the latest major advertiser to skip the Super Bowl, but the first to publicly divert its big game media spend to a purpose-driven effort.

Source: – video report

Date: Jan 25, 2021


Questions for discussion:

  • What are the pros and cons of Budweiser’s decision?
  • How would you manage the public relations related to this decision?

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