Budweiser skips Super Bowl, reallocates ad budget to COVID-19 support

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Budweiser becomes the latest major advertiser to skip the Super Bowl, but the first to publicly divert its big game media spend to a purpose-driven effort.

Source: MarketingDive.com – video report

Date: Jan 25, 2021

Link: https://www.marketingdive.com/news/budweiser-skips-super-bowl-reallocates-ad-budget-to-covid-19-support/593751/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-01-25%20Marketing%20Dive%20Newsletter%20%5Bissue:32056%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What are the pros and cons of Budweiser’s decision?
  • How would you manage the public relations related to this decision?

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