Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Pre-pandemic reports predicted a surge in experiential marketing. Consumers craved experiences meant to educate, entertain and engage. However, as 2020 continued, virtual events forced the industry into a blended reality.


Date: Feb 17, 2021


Questions for discussion:

  • Summarize the communications strategies described in this article.
  • What does the report say about experimenting with technologies to optimize relationships with customers?
  • What do you think about this orientation?

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