Description: Pre-pandemic reports predicted a surge in experiential marketing. Consumers craved experiences meant to educate, entertain and engage. However, as 2020 continued, virtual events forced the industry into a blended reality.
Date: Feb 17, 2021
Questions for discussion:
- Summarize the communications strategies described in this article.
- What does the report say about experimenting with technologies to optimize relationships with customers?
- What do you think about this orientation?
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