Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Boards have become detached from the reality of their customers. More outsiders willing to ask the big, awkward questions should be brought in – the voices of the future, the customer and of those who see things differently are needed.

Source: MarketingWeek.com

Date: Mar 05, 2021

Link: https://www.marketingweek.com/tom-goodwin-boardroom-rethink-customers-better-served/

Questions for discussion:

  • What are the main ideas presented in this article about the disconnect between companies and their customers?
  • What role is the board of directors supposed to play?

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