Description: Boards have become detached from the reality of their customers. More outsiders willing to ask the big, awkward questions should be brought in – the voices of the future, the customer and of those who see things differently are needed.
Source: MarketingWeek.com
Date: Mar 05, 2021
Link: https://www.marketingweek.com/tom-goodwin-boardroom-rethink-customers-better-served/
Questions for discussion:
- What are the main ideas presented in this article about the disconnect between companies and their customers?
- What role is the board of directors supposed to play?
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