Description: To celebrate International Women’s Day, Lego is going old-school — all the way back to 1981. To help parents encourage their girls to keep building, it’s featuring a 40-year-old ad of a beaming redhead showing off her castle, headlined: “What it is is beautiful.”
Date: Mar 08, 2021
Questions for discussion:
- Are these efforts to celebrate Women’s Day effective, in your opinion?
- What benefits can the firms gain as a result of these campaigns?
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