AT&T CEO John Stankey says he’s not satisfied with his own company’s brand

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: AT&T CEO John Stankey said he’s unhappy with his company’s brand and plans to refresh the wireless carrier’s image in the coming years.

?Source: CNBC.com – video report

Date: Sep 21, 2021

Link: https://www.cnbc.com/2021/09/21/att-ceo-john-stankey-says-hes-not-satisfied-with-his-own-companys-brand.html

Questions for discussion:

  • What were the failures that has caused image problems for the firm?
  • How can these problems be corrected, in your opinion?

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