Shares of Hertz jump after appointment of ex-Ford CEO Mark Fields as interim CEO

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Shares of Hertz Global on Tuesday were up by as much as 13.3% after the car rental company named former Ford CEO Mark Fields as its interim chief executive officer.

Source: CNBC.com – video report

Date: Oct 05, 2021

Link: https://www.cnbc.com/2021/10/05/hertz-names-ex-ford-ceo-mark-fields-as-interim-ceo.html

Questions for discussion:

  • Why did the stock price jump?
  • Do think the firm can recover?
  • What can be done to mitigate the financial strain on the firm?
  • What marketing suggestions would suggest to management?

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