More catalogs, TV and celebrity pitches: Retailers rethink holiday ads amid digital marketing upheaval

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: It’s not just raw materials, transportation and labor expenses that are rising. Retailers are also facing climbing digital ad costs. The challenge is: Is it worth the extra money?

Source: CNBC.com – video report

Date: Nov 11, 2021

Link: https://www.cnbc.com/2021/11/11/how-retailers-are-rethinking-their-approach-to-marketing-this-holiday.html

Questions for discussion:

  • How are marketing strategies changing and why?
  • What would you advise marketers?

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