Description: During the dot-com boom two decades ago, high-flying technology companies bought up naming rights to stadiums and arenas, giving the world PSINet Stadium and Enron Field.
Date: Nov 17, 2021
Questions for discussion:
- What are the brand related benefits gained by branding the sports center Crypto.com?
- Do you think the benefits decline over time?
- What are the possible drawbacks to this strategy, for the brand and for the center?