Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Consumer brands will be hoping for a strong holiday season as the economy continues to rebound from the pandemic. The good news: our annual Holiday Shopping Survey finds that, overall, seven in 10 U.S. shoppers are planning to spend as much or more than they did last year.


Date: Nov 22, 2021


Questions for discussion:

  • What does the report say about expectations for this coming holiday shopping season?
  • How should firms look at the opportunities and challenges presented by this shopping period, in your opinion?

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