Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Microsoft cited the metaverse as a reason for buying Activision Blizzard for $68.7 billion. Let’s break down what that really means.


Date: Jan 19, 2022


Questions for discussion:

  • What does the report say about the developing business opportunities in the Metaverse?
  • Do you think the Microsoft acquisition was a good decision?
  • How can the acquisition generate more revenue for Microsoft?

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