Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Amazon is handling a rapidly growing number of returns that are causing a massive problem for the e-commerce giant and the planet. A National Retail Federation survey found a record $761 billion of merchandise was returned to retailers in 2021. That amount surpasses what the U.S. spent on national defence in 2021, which was $741 billion.

Source: CNBC.com – video report

Date: Apr 10, 2022

Link: https://www.cnbc.com/2022/04/10/how-amazon-plans-to-fix-its-massive-returns-problem.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • What are the key business issues related to this problem?
  • Do you think the current strategies are sufficient?
  • What would you suggest?

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