Fred Franzia, creator of ‘Two Buck Chuck’ and champion of affordable wine, has died

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Fred Franzia, the man behind the famous “Two Buck Chuck,” died on Tuesday at age 79.

Source: NPR.org

Date: Sep 15, 2022

Link: https://www.npr.org/2022/09/15/1123070279/fred-franzia-two-buck-chuck-wine-bronco-dies

Questions for discussion:

  • What does the article say about the marketing of wine and consumer perception of price, in particular?
  • Do you think $2 wine could sell as well in a regular grocery store as it does at Trader Joe’s?

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