Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Fred Franzia, the man behind the famous “Two Buck Chuck,” died on Tuesday at age 79.


Date: Sep 15, 2022


Questions for discussion:

  • What does the article say about the marketing of wine and consumer perception of price, in particular?
  • Do you think $2 wine could sell as well in a regular grocery store as it does at Trader Joe’s?

Leave a Reply