Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Pepsi is promoting an unusual concoction for the holiday season with help from Lindsay Lohan, according to a news release.

Source: – video report

Date: Nov 21, 2022


Questions for discussion:

  • What do you think about this product concept?
  • Do you think Pepsi risks damaging its brand with this concoction or that the TickTock publicity would be good no matter what people may think about the mix?

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