Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Pepsi is promoting an unusual concoction for the holiday season with help from Lindsay Lohan, according to a news release.

Source: MarketingDive.com – video report

Date: Nov 21, 2022

Link: https://www.marketingdive.com/news/pepsi-holiday-marketing-Lindsay-Lohan-dirty-soda-TikTok/637734/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-12-01%20Marketing%20Dive%20Newsletter%20%5Bissue:46373%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What do you think about this product concept?
  • Do you think Pepsi risks damaging its brand with this concoction or that the TickTock publicity would be good no matter what people may think about the mix?

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