Description: Pepsi is promoting an unusual concoction for the holiday season with help from Lindsay Lohan, according to a news release.
Source: MarketingDive.com – video report
Date: Nov 21, 2022
Questions for discussion:
- What do you think about this product concept?
- Do you think Pepsi risks damaging its brand with this concoction or that the TickTock publicity would be good no matter what people may think about the mix?
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