Description: A new logo is a gamble. It can brighten up a company’s image — or enrage loyal customers.
Source: CNNMoney.com
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Date: 10/08/2010
Link: http://money.cnn.com/2010/10/08/news/companies/gap_logo/index.htm
Questions for discussion:
- Why do you suppose there was such negative response to the new logo?
- What would you recommend that marketing management do now?
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