Description: With the 500 subcompact, it makes an auspicious return to the Statesâ€â€but it’s a crowded market
Source: Businessweek.com
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Date: 11/04/2010
Link: http://www.businessweek.com/magazine/content/10_46/b4203024823719.htm
Questions for discussion:ÂÂ
- Why is there concern about the potential success of Fiat in the American auto market?
- What does Fiat have going for it as it tries to establish itself?
- Do you believe the firm will be successful?
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