Congress approves a measure to subsidize car purchases – consumers can get as much as $4,500 to trade in old cars. Obama expected to sign bill.
Source: CNNMoney.com
Date: 6/19/2009
Keys: Marketing, promotion, pricing, government
Link: http://money.cnn.com
Questions for discussion:
- Why might some people consider this government stimulus to the economy a “good†or “bad†idea?
- Consider what might happen after the program is ended. Consider the impact this policy might have on those who have recently bought a new car but will not benefit from this promotional tool. How might consumers behave in the future?
- Can you think of a better way to stimulate purchases of cars?
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