GM: Battery innovation is key

Posted by & filed under Part 4: Marketing Management.

GM’s CEO says leading-edge autos like the Chevy Volt are the right investment of U.S. taxpayer money. Source: CNNMoney – video report   Date: 8/13/2009 Keys: Marketing, international business, economy, government, finance,  strategic alliances Link: http://money.cnn.com/video/news/2009/08/13/n_co_gm_henderson_volt.cnnmoney/ Questions for discussion: Do you believe the future of the automobile is “electric”? Explain your answer. Would you invest… Read more »

The top 10 highest paid CEOs are…

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Ten CEOs take home more than $70 million in 2008, with Blackstone’s Stephen Schwarzman topping the list with more than $700 million in compensation. Source: CNNMoney.com Date: 8/14/2009 Keys: Management, HR, government Link:  http://money.cnn.com/2009/08/14/news/companies/highest_paid_ceos/index.htm?postversion=2009081410 Questions for discussion: Compensation for work done is a controversial topic and often receives great public attention when the numbers are… Read more »

China’s $300 billion bullet train

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Multinationals like IBM and Bombardier stand to profit from China’s new high-speed rail system.  Source: CNNMoney – video report   Date: 8/05/2009 Keys: International business, economy, government, management, finance, banking, strategic alliances Link: http://money.cnn.com/video/fortune/2009/08/05/f_fr_china_bullet_train.fortune/ Questions for discussion: Summarize the current and longer term benefits to the Chinese economy associated with the building of the bullet… Read more »

Half of mortgage borrowers will be ‘underwater’

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

An estimated 25 million borrowers will owe more than their house is worth by 2011. Source: CNNMoney.com Date: 8/06/2009 Keys: Marketing, pricing, consumer behavior, economy, government Link:  http://money.cnn.com/2009/08/06/real_estate/underwaterworld/index.htm?postversion=2009080615 Questions for discussion: Research suggests that the current and expected value of a home influences the homeowner’s attitude towards spending. Explain why this would be true. How… Read more »

House OKs $2 billion more for Clunker program

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

House passes bill to add $2 billion for Cash for Clunkers program. Source: CNNMoney.com Date: 7/31/2009 Keys: Marketing, pricing, consumer behavior, economy, government Link:  http://money.cnn.com/2009/07/31/autos/cash_for_clunkers_update/index.htm?postversion=2009073114 Questions for discussion: Explain why you think this program has been overwhelmingly successful in stimulating demand for new car purchases? What does price sensitivity suggest to you about why auto… Read more »

Job market takes turn for worse

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Employers cut more jobs than expected in June and unemployment rate climbed for the ninth straight month, hitting 9.5%. Source: CNNMoney.com Date: 7/03/2009 Keys: Economic activity, business cycle, government Link: http://money.cnn.com Questions for discussion: What does the high level of unemployment suggest about the current and future state of business activities? Explain your thinking. Why… Read more »

China’s new frontier

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Chinese telecom-gear makers Huawei and ZTE have already conquered Africa and Asia. Next stop: Latin America. Source: CNNMoney.com Date: 6/25/2009 Keys: International business, marketing, pricing, government Link: http://money.cnn.com Questions for discussion: Are you surprised by China’s successful pricing strategy? What can global competitors do in response to Chinese low-price strategies? Are there lessons to be… Read more »

Business of Green: Sustainability, the environment and success

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T.Boone Pickens: $300 oil. The billionaire former oil man says U.S. must wean itself from dependence on foreign oil. Embedded video from CNNMoney.com Video Source: CNNMoney – video report Date: 6/16/2009 Keys: Government, economy, technology Link: http://money.cnn.com Questions for discussion: Summarize the arguments presented by Mr. Pickens for change of U.S. consumer usage of energy…. Read more »

$1 billion ‘cash for clunkers’ passed

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Congress approves a measure to subsidize car purchases – consumers can get as much as $4,500 to trade in old cars. Obama expected to sign bill. Source: CNNMoney.com Date: 6/19/2009 Keys: Marketing, promotion, pricing, government Link: http://money.cnn.com Questions for discussion: Why might some people consider this government stimulus to the economy a “good” or “bad”… Read more »

Chrysler deal moves a step closer

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Wall Street lenders opposed to U.S. plan to reorganize carmaker throw in towel. Control of company by UAW and Fiat looking more likely. Source: CNNMoney.com Date: 5/08/2009 Keys: Finance, management, government, labor relations Link: http://money.cnn.com Questions for discussion: Why do you think the remaining hold-outs accepted the terms for restructuring the ownership of Chrysler? Do… Read more »