Description: The three-year-old online marketplace is selling more java from independent roasters by appealing to opinionated drinkers
Source: Businessweek.com
Date: 08/04/2011
Link: http://www.businessweek.com/magazine/roastecom-a-website-for-coffee-cognoscenti-08042011.html
Questions for discussion:
- Summarize the key points made in the report.
- What other marketing ideas would you recommend to these businesses?
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