Description: Gluten-free is no longer a niche market. Conglomerates like General Mills and Kellogg’s see profits where there’s no gluten.
Source: Fortune.com
Date: 08/19/2011
Link: http://features.blogs.fortune.cnn.com/2011/08/19/food-giants-mine-the-gluten-free-gold-rush/
Questions for discussion:
- Explain the move by food giants to produce gluten-free products.
- Do you think the “gluten-free†label can be marketed successfully the same way “organic†and “natural†food labels have in the past?
Leave a Reply
You must be logged in to post a comment.