Description: CNN’s Felicia Taylor visits a Magnolia Bakery in Manhattan and speaks with owner Steve Abrams about the boom in applications for franchises around the world.
Source: CNNMoney.com – video report
Date: 07/19/2011
Link: http://money.cnn.com/video/news/2011/08/18/n_magnolia_bakery.cnnmoney/
Questions for discussion:
- Why has Magnolia been a successful global company?
- Why is franchising a good approach for growing the company world-wide?
- What risks are associated with franchising the brand?
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