Description: Author Bill Poundstone sheds light on the psychology of pricing in the retail world.
Source: CNNMoney.com – video report
Date: 09/07/2011
Link: http://money.cnn.com/video/pf/2011/09/01/pf_hd_retail_anchors.cnnmoney/
Questions for discussion:
- Are there any ethical issues in this report?
- Do you believe this strategy works?
- Give one example where, as a customer, you have noticed this strategy at work.
- How did you respond?
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