Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again.
Source: CNNMoney.com
Date: 7/10/2009
Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development
Questions for discussion:
- Summarize the reasons given for the successful rejuvenation of sales?
- What other reasons do you think might also have contributed to this change for the better?
- What would you do to expand on this success? Explain your thinking.
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