On Facebook, ‘Likes’ Become Ads

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  On Valentine’s Day, Nick Bergus came across a link to an odd product on Amazon.com: a 55-gallon barrel of … personal lubricant.

Source: NYTimes.com

Date: May 31, 2012

Link: http://www.nytimes.com/2012/06/01/technology/so-much-for-sharing-his-like.html?_r=1&hp

Questions for Discussions:

  • Explain how “sponsored stories” work.
  • Why are they more effective than regular advertisements?
  • Do you think this strategy is unethical in any way?
  • How should Facebook management be dealing with the proliferation of this and other new forms of advertising that make use of personal information?

 

Leave a Reply