Description: Amazon doesn’t view its new tablets as hardware but more as a way to sell Amazon content as it tries to steal buyers away from Apple.
Source: CNNMoney.com – video report
Date: Sep 06, 2012
Link: http://money.cnn.com/video/technology/2012/09/06/amazon-kindle-fire-service.fortune/
Questions for Discussions:
- How is Amazon’s marketing strategy similar and yet different in comparison to Apple’s?
- Are the customers for these two companies the same?
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