Description: Apple’s CEO makes his first public appearance in a year to unveil iPod upgrades.
Source: CNNMoney – video report
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Date: 9/09/2009
Keys: Management, marketing
Link: http://money.cnn.com/video/technology/2009/09/09/f_tt_apple_steve_jobs.fortune/
Questions for discussion:
- Why is the return of Steve Jobs so important to Apple and the industry in general?
- Do you think Apple’s new product features will resonate well with customers? Explain your answer.
- What do you think will motivate buyers to trade up to iPhone? Explain your answer.
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