Description: British grocery retailer Tesco pulls out of the U.S. market after failing to make a profit. Some analysts blame the company’s poor judgment of U.S. consumer tastes.
Source: CNNMoney.com – video report
Date: Apr 18, 2013
Link: http://money.cnn.com/video/news/2013/04/18/n-cmr-tesco-us-market.cnnmoney/
Questions for Discussions:
- Why did the retailer fail in the US?
- What does this report say about management decision-making and research?
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