Description: Google (GOOG) is tinkering with the ever-delicate balance between selling advertisements and creeping its users out. On Friday the company said it would begin including recommendations that Google+ users make in advertisements. The new policy kicks in on Nov. 11.
Source: Businessweek.com
Date: Oct 11, 2013
Link: http://www.businessweek.com/articles/2013-10-11/google-plans-to-include-users-faces-in-ads#r=read
Questions for Discussions:
- What is the “value” of using this sort of personal endorsement in online advertising?
- Do you think users will get used to the idea of the new level of privacy online?
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