Description: Swift’s success is an anomaly in an ailing industry that’s been in decline since 2000.
Source: Businessweek.com
Date: Nov 12, 2014
Link: http://www.businessweek.com/articles/2014-11-12/taylor-swift-and-big-machine-are-the-music-industry
Questions for Discussions:
- Summarize the marketing strategy Taylor Swift is applying so successfully.
- Why do you think she is she succeeding in a threatened industry?
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