The Woman Rising From Goldman Trader to Its Face on Wall Street

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: One after the other as the morning wore on, Goldman Sachs Group Inc.’s most senior leaders — all men — took turns on stage describing their plan to restore its dimmed star. Much of it rests on a woman who’s being groomed to join them.

Source: Bloomberg.com

Date: Feb 13, 2020

Link: https://www.bloomberg.com/amp/news/articles/2020-02-13/the-woman-rising-from-goldman-trader-to-its-face-on-wall-street

Questions for discussion:

  • What is the significance of Beth Hammack’s rise at the firm?
  • Do you think the firm is marketing itself by way of her promotion at the firm?
  • How has the brand changed as a result of her rise in management ranks?

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