Description: A Peloton stationary bike played a pivotal role on the new HBO Max “Sex and the City” revival, whose premiere preceded a drop in the company’s stock price on Friday.
Source: NYTimes.com
Date: Dec 11, 2021
Link: https://www.nytimes.com/2021/12/11/arts/television/peloton-sex-and-the-city.html?
Questions for discussion:
- What are the legal issues and risks related to product placements?
- What is the basis of a case against HBO?
- How should Peloton deal with the negative publicity?
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