Scoring the Super Bowl Ads

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Arnold Schwarzenegger and Salma Hayek singing off-key to “Electric Avenue” was amusing, but their star turn as Greek gods in a BMW commercial wasn’t enough to elevate this year’s batch of Super Bowl ads above middling.

Source: knowledge.wharton.upenn.edu – podcast

Date: Feb 15, 2022

Link: https://knowledge.wharton.upenn.edu/article/scoring-the-super-bowl-ads/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=2-16-2022&utm_content=Scoring_the_Super_Bowl_Ads

Questions for discussion:

  • How “good” were the ads this year, according to this report?
  • Check out some of the ads on YouTube. Do you agree with the commentary?
  • Describe who you think is the target audience for these ads?

 

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