Description: McDonald’s is recalling 12 million drinking glasses featuring characters from the “Shrek” movie series because the paint used contains cadmium, which can pose health risks.
Source: CNNMoney.com
Date: 06/04/2010
Link: http://money.cnn.com/2010/06/04/news/companies/mcdonalds_recall/index.htm
Questions for discussion:
- What are the arguments that could be made that support the notion that this recall might harm McDonald’s brand in the marketplace?
- What are the arguments that suggest the recall might actually benefit the McDonald’s brand?
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