Anti-Smoking Campaign Hits Up Music Site for Social Media Outreach

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The anti-smoking Truth campaign has turned to ad-supported music site Imeem for its most extensive social media effort thus far, a multi-band concert that was streamed live on the site following a month of interactive promotions. Source: Date: 6/29/2009 Keys: Advertising, social marketing, Internet technology Link: Questions for discussion: Do you think this… Read more »