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News Corp. reported a 16 percent decline in ad revenue within its Fox Interactive Media (FIM) subsidiary, which includes MySpace. The company said the unit saw reductions in both brand and performance-based advertising.


Date: 5/07/2009

Keys: Marketing, advertising, strategic alliances, technology


Questions for discussion:

  • This report demonstrates how difficult it remains to generate online advertising revenues. What do you think of the prospects for online advertising revenue growth?
  • How well do you think advertising revenues will perform at social networking sites such as MySpace?  How about at the WSJ Online? Explain your answers.
  • Are there other revenue sources that could work at these web sites? Describe them.

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