Description: Forget microchips. Silicon Valley sees a profitable future in the humble brick thanks to a low-energy production process that illustrates the greening of the U.S. technology capital. Source: Reuters.com Date: 9/22/2009 Keys: Marketing, new product development, technology Link: http://www.reuters.com/article/technologyNews/idUSTRE58K47220090922 Questions for discussion: What are the risks to builders using these new bricks? What risk… Read more »
Posts Tagged: Part 5 Managing Technology and Information
Renault’s Ghosn Says Future of Electric Autos Hinges on $70 Oil
Description: Renault SA Chief Executive Officer Carlos Ghosn said the future of electric cars depends on a rebound in oil prices that may boost sales of the battery-powered vehicles he’s spending 4 billion euros ($5.9 billion) to develop. Source: Bloomberg.com Date: 9/16/2009 Keys: Marketing, finance, technology Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aR2eQwSe7_S8 Questions for discussion: Do you think Renault’s… Read more »
Motorola shares jump on hopes for Google phone
Description: Motorola Inc shares rose 6.5 percent on Friday on hopes the company could turn around its loss-making handset business with the new cellphone it developed with Google Inc. Source: Reuters.com Date: 9/11/2009 Keys: Marketing, finance, technology Link: http://www.reuters.com/article/technologyNews/idUSTRE5884AQ20090911 Questions for discussion: Do you think Cliq will find a share of the smart phone market?… Read more »
A winning formula for fashion retail
Description: Chic digital merchant Net-a-porter is proving that women will buy a $2,000 dress with just a click of a BlackBerry. Source: CNNMoney.com Date: 9/03/2009 Keys: Marketing, retailing, technology Link: http://money.cnn.com/2009/09/02/technology/net_a_porter.fortune/index.htm Questions for discussion: How would you describe this target market and their buyer behavior? Do you think this concept can grow to include a… Read more »
Business of Green: Sustainability, the environment and success
T.Boone Pickens: $300 oil. The billionaire former oil man says U.S. must wean itself from dependence on foreign oil. Embedded video from CNNMoney.com Video Source: CNNMoney – video report Date: 6/16/2009 Keys: Government, economy, technology Link: http://money.cnn.com Questions for discussion: Summarize the arguments presented by Mr. Pickens for change of U.S. consumer usage of energy…. Read more »
HOW TO CREATE MARKET-FOCUSED PRODUCT WINNERS
The dustbin of business failures is full of once sharply focused companies that lost their way because they diversified across too many markets. Market focus wasn’t all that was lost. So were positive cash flow and a customer who, instead of seeing clear choices and remaining loyal, became confused and bought a competitor’s product. This… Read more »
Google Relaxes Trademark Restrictions in Ads
Google will begin allowing advertisers in the United States to use trademarked terms in their advertisements — including ones they don’t own — a move designed to revive its sagging ad revenue but likely to irk brands that are already chafing at Google’s fast-and-loose policy toward trademark protection. Source: Clickz.com Date: 5/15/2009 Keys: Marketing, advertising,… Read more »
News Corp. Sees Big Drop in MySpace Ad Revenue
News Corp. reported a 16 percent decline in ad revenue within its Fox Interactive Media (FIM) subsidiary, which includes MySpace. The company said the unit saw reductions in both brand and performance-based advertising. Source: Clickz.com Date: 5/07/2009 Keys: Marketing, advertising, strategic alliances, technology Link: http://www.clickz.com/3633666 Questions for discussion: This report demonstrates how difficult it remains… Read more »
MTV Plays Telephone With Twitter
The old children’s game of Telephone, in which a whispered message is passed — and inevitably distorted — among players, has obvious applications on a platform like Twitter. The question is whether those applications can be made to benefit an advertiser. Source: Clickz.com Date: 5/01/2009 Keys: Marketing, advertising, strategic alliances, technology Link: http://www.clickz.com/3633603 Questions for… Read more »
YouTube Video Annotations Gain Momentum with Advertisers
H&R Block is one of several big brands making use of a video annotations feature released last summer by YouTube. The tax preparation company is running a Razorfish-designed YouTube game that lets users click on “hot spots” in videos that link to other YouTube videos or Web sites. Source: Clickz.com Date: 4/23/2009 Keys: Marketing, advertising,… Read more »
