Description: In the wake of Wednesday’s star-studded, feel-good rollout of Bloom Energy’s “Bloom box” server, the start-up now faces the gritty task of delivering products that are reliable and cheap.
Questions for discussion:
- What are the implications for the conventional energy suppliers in the marketplace if these products prove to be what they claim?
- How would you expect consumers and organizations to react in the marketplace?
- What marketing strategy wouldnyou suggest to the firm that would pave the way to adoption by both industrial and consumer markets?