Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: In the wake of Wednesday’s star-studded, feel-good rollout of Bloom Energy’s “Bloom box” server, the start-up now faces the gritty task of delivering products that are reliable and cheap.


Date: 02/24/2010


Questions for discussion:

  • What are the implications for the conventional energy suppliers in the marketplace if these products prove to be what they claim?
  • How would you expect consumers and organizations to react in the marketplace?
  • What marketing strategy wouldnyou suggest to the firm that would pave the way to adoption by both industrial and consumer markets?

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