Description: In the wake of Wednesday’s star-studded, feel-good rollout of Bloom Energy’s “Bloom box” server, the start-up now faces the gritty task of delivering products that are reliable and cheap.

Source: CNET.com

Date: 02/24/2010

Link:  http://news.cnet.com/8301-13924_3-10458980-64.html?tag=rtcol;pop

Questions for discussion:

• What are the implications for the conventional energy suppliers in the marketplace if these products prove to be what they claim?
• How would you expect consumers and organizations to react in the marketplace?
• What marketing strategy wouldnyou suggest to the firm that would pave the way to adoption by both industrial and consumer markets?