Description:Ã‚Â Like many aspiring rock stars, Jared Gutstadt, 32, used to split his life in half. He held down a day job editing television shows for clients like Disney, MTV and VH1. He kept his nights free for what he really wanted to do: make music.
Questions for discussion:
- Explain the business model and why it works.
- How is thisÃ‚Â a good example of small business carving out a specialized niche in the online-search marketplace?