Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  Like many aspiring rock stars, Jared Gutstadt, 32, used to split his life in half. He held down a day job editing television shows for clients like Disney, MTV and VH1. He kept his nights free for what he really wanted to do: make music.

Source: CNNMoney.com
 
Date: 03/02/2010

Link: http://money.cnn.com/2010/03/02/smallbusiness/jingle_punks/index.htm

Questions for discussion:

  • Explain the business model and why it works.
  • How is this  a good example of small business carving out a specialized niche in the online-search marketplace?

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