AOL Chief: Display ads not dead

Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  Chairman and CEO Tim Armstrong says display advertising will still be dominant, albeit different, in the coming years.

Source: CNNMoney.com – video report
 
Date: 07/23/2010

Link: http://money.cnn.com/video/fortune/2010/07/23/f_bst_aol_armstrong_display.fortune/

Questions for discussion: 

  • Summarize the comments made by Tim Armstrong about the future of AOL, online content, and advertising.
  • Do you agree with his opinions?
  • How do you see AOL developing in the future?
  • What would you suggest to AOL if you could talk directly to Tim Armstrong?

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