Lenovo doesn’t have IBM’s cache

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Five years after buying IBM’s PC unit, Lenovo’s a hit in China but still struggles for international success.

Source: CNNMoney.com – video report
 
Date: 08/19/2010

Link: http://money.cnn.com/video/news/2010/08/19/n_lenovo.cnnmoney/

Questions for discussion: 

  • Why do you think Lenovo has had so much trouble establishing its brand in the U.S. market?
  • What does the success in China say about the company?
  • What marketing advice would you suggest to management?

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